Magnati
Role: Lead animator and 2d animation
About the project
The magnetic behavior of the shapes is so present that it practically becomes its own character, confidently leading us through imperceptible transitions with a seamless shape logic. Going one step further, we used the same brand shapes as a jumping off point to be brought to life in the human form, enabling the final product to capture the balance between Magnati’s geometric elements and the soul within them. To emphasize this amplified world, we also played with proportions of the shapes, exaggerating elements with a larger than life size.
The rhythmic beat in the background – a tribute to the film’s geographic location – accentuates each exclamation of movement. This, paired with a color palette that compliments the brand’s blues with brighter, secondary tones, draws further attention to the mesmeric movement of the film.
So when we see those familiar shapes come to life as myriad examples of entrepreneurs building up their businesses or the giant hands of government entities shaking over a new deal, we understand how the magnetic energy of Magnati can move you, too.
Directed and Produced by Device.